Becoming a prominent French premium brand on both a national and international scale was the ambition of the two creators of the SOOFTY brand when they decided to launch in 2015.
Prior to the launch of the SOOFTY brand, the two partners realized that the soft drink market in France was organized in a very uniform manner.
The primary key success factor for a beverage brand lies in how it manages to position itself in the customer's mind through its brand image.
The statement of SOOFTY's vision is as follows: 'To offer a genuine ethical and healthy alternative to refreshing beverages, featuring a transparent can with an exclusive design as its signature.'
The core values of SOOFTY are 'people, innovation, ethics, and transparency.